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Addepar Strengthens Leadership Bench, Hires Industry Veterans

Company positioned for next phase of growth and innovation

MOUNTAIN VIEW, Calif., December 20, 2018 – Addepar, a leading technology platform for wealth management, today announced the appointment of several key executives, including: Stephen Snyder as Chief Financial Officer, David Lessing as Chief Revenue Officer, Daniel Bayer as Senior Vice President of Services, Sally Buchanan as Vice President of People and Operations, and Natalie Sunderland as Vice President of Marketing. Addepar is also proud to announce the addition of Laurence Tosi to the company’s Board of Directors.

“I’m thrilled to welcome these new executives, who add tremendous experience to our bench during a period of rapid growth,” said Eric Poirier, Chief Executive Officer of Addepar. “The wealth management industry is poised to transform, in part due to advances in technology, and this exceptional leadership talent will enable Addepar to accelerate our already rapid pace of innovation and help lead us into our next phase of growth.” 

Stephen Snyder brings over 20 years of experience working for leading enterprise software and SaaS businesses, with deep expertise as a global leader in finance and operations. Previously Snyder was Chief Financial Officer at Rocket Fuel Inc., a public company, and Trilliant, a late-stage venture capital-backed company. He has held executive roles at both Adobe and HP. Snyder assumes the Chief Financial Officer role from Nancy Hilker, who is retiring from Addepar, after five years of strong contributions to the company.

David Lessing joins Addepar after serving as a Board member, advisor, and CEO of several financial services startups over the past four years. He has spent most of his career in senior leadership roles in the wealth management industry, serving as Chief Operating Officer for Morgan Stanley’s U.S. Field Management Group and Head of Merrill Lynch’s Global Private Client Direct Division. Previously, David served as an advisor to financial services companies at McKinsey & Company.

Daniel Bayer brings deep expertise in enterprise SaaS, as well as organizational improvement consulting for Fortune 500 companies, as Senior Vice President of Services. Previously, he was Senior Vice President of Professional Services at Apttus, establishing the Center of Excellence and Global Enterprise consulting businesses. Prior to Apttus, he was Vice President and General Manager of the Life Science business at Model N.

Sally Buchanan joins the company as Vice President of People and Operations, bringing over two decades of experience in global human resources in high- growth tech companies. She joins from Twitch, where she was Vice President of People and Workplace. Buchanan also previously held leadership roles at Ooyala, as Vice President of People, and PlayStation, as Senior Vice President of People and Organization. 

Natalie Sunderland is a noted enterprise software marketer with a track record of building iconic brands, scaling operational teams, and accelerating growth. Prior to joining Addepar, she served as Vice President of Marketing at A.I. leader Qventus as well as at Castlight, leading both companies through periods of hypergrowth. Sunderland also previously held leadership roles at American Express, Citigroup, and Ameriprise Financial.

As the former Chief Financial Officer of Airbnb and The Blackstone Group, Laurence Tosi brings over two decades of tech and finance experience to Addepar’s board. Tosi currently serves as Managing Partner of Weston Capital, the diversified capital platform that he founded over 25 years ago. He has also held several senior leadership roles at Merrill Lynch, including Chief Operating Officer and Managing Partner. Tosi is an experienced founder of several fintech companies including iPreo, the leading capital markets software company that was sold to IHS Markit in 2018.

“LT’s financial industry expertise, strong track record of delivering purpose- built technology solutions, and long-term strategic guidance will be invaluable to Addepar, particularly as we bring our enterprise platform to the broader private wealth management market,” added Poirier.

These new hires come as Addepar reaches $1.3 trillion in clients’ assets managed on its platform, a 30% increase since April. In November, Morgan Stanley’s Head of Technology, Rob Rooney, recognized Addepar with its FinTech Innovation award for having a significant impact on the firm’s mission to continuously innovate for its clients and business.

“Addepar has always been an ambitious company focused on transforming global finance and building an industry-wide operating system that changes the way decisions are made,” said Joe Lonsdale, Founder and Executive Chairman of the Board. “I’m proud of the stellar executives who joined the company in 2018. They will accelerate our ability to serve our current market, while opening up the next phase of initiatives that will help our customers serve their clients in entirely new ways, ultimately transforming how decisions are made and how financial products and services are delivered.” 

The financial industry has seen a continued trend of personal wealth investments held in alternatives and private assets. As the world’s financial markets become increasingly volatile, top wealth management firms are seeking technology that can provide visibility into these complex assets, in order to better assess portfolio exposure and risk.

The Addepar platform provides total visibility into portfolios across all asset classes, and offers capabilities to intuitively analyze portfolio data, and accurately handles complex ownership structures, multiple asset classes, and multi-currency scenarios. This allows financial advisors to make more informed and timely investment decisions for their clients.

Addepar counts hundreds of firms, including independent financial advisors, family offices, and large financial institutions, as clients. 

About Addepar:

Addepar is a leading provider of technology for the wealth management industry. The company’s performance reporting and analytics platform aggregates portfolio, market, and client data all in one place allowing financial advisors to make more informed and timely investment decisions for their clients. Headquartered in Silicon Valley, Addepar works with leading financial advisors, family offices, and large financial institutions that manage over $1.3 trillion of assets on the company’s platform. Addepar was featured as a 2018 Forbes Fintech 50 and 2018 CB Insights Fintech 250 recipient, and was named among Fast Company’s Most Innovative Companies in 2015. Addepar has offices in Mountain View, New York City, Chicago, and Salt Lake City.