It’s no secret that investment portfolios are more complex today. ETFs, UMAs and liquid alternative investments have become increasingly popular and gained market share. With more diverse assets available to investors, advisors need to juggle three challenges to manage risk and deliver better client outcomes:
Create and apply allocation models based on each investor’s risk tolerance and portfolio goals
Enable advisors to efficiently and effectively analyze and report on these assets to their clients
Ensure that whenever the value of these assets moves away from portfolio goals, wealth managers can trade and rebalance as needed
Addepar’s robust aggregation, calculation and visualization capabilities deliver comprehensive portfolio views and enhanced client reporting to overcome the second challenge. But the other two have faced the challenge of integrating into multiple components of a wealth management firms’ technology stack. This has made it difficult for advisors to act at scale due to fragmented workflows and manual processes.
The newest member of the Addepar platform
To address this, we’re excited to announce the acquisition of AdvisorPeak, a leader in providing agile rebalancing, trading and order management capabilities. As a valued member of our product ecosystem, we’ve gotten to know AdvisorPeak very well. Since 2018, founder Damon Deru and AdvisorPeak’s leadership team of Darren Collins, Pete Giza, Patrick Keel and Kevin Winn, have been recognized as innovators in delivering a solution with unique capabilities and a roadmap to transform workflows at scale for financial advisors.
AdvisorPeak supports key portfolio management capabilities from model creation and application through trade order generation and submission. It offers clients a fully integrated solution, with the flexibility to incorporate additional tools if a client desires. Not surprisingly, the company has earned numerous awards and industry recognition including two 2021 “Wealthies”—and a growing number of Addepar clients have expressed strong interest in the solution.
As we’ve collaborated with AdvisorPeak on client implementations, we realized how similar our organizations are and the synergies we could achieve by combining our efforts. Both Addepar and AdvisorPeak see our clients at the center of everything, and build with their present and future needs in mind. Having AdvisorPeak as a native part of the Addepar platform will reduce technology friction and eliminate the manual workflows that take up your valuable time—freeing you to in turn to put your clients, not your technology, at the center of everything you do. We see this as the ideal way to support our expanding client base of growth-minded advisors who seek a best-of-breed trading and rebalancing solution.
We’re looking forward to welcoming the AdvisorPeak team to our R&D organization so we can leverage our resources and rigorous development framework to continue to evolve the solution’s functionality. Together, our product roadmap is an exciting one, and we can’t wait to share what we’ll have in store for you in the coming months and years.