Croak Capital is a family-owned, registered investment advisor offering specialized financial services for families and institutions. As a fiduciary, fee-only advisor, the firm currently manages a total of $200 million in assets. Croak Capital takes pride in delivering personalized wealth management services and creating tailored solutions that cater to the unique journeys of its sophisticated clients. The firm blends both public and private investment opportunities to create customized and cohesive wealth experiences for high-net-worth individuals nationwide.

Why did the firm choose Addepar?

Our success is built on three pillars: unwavering fiduciary guidance, tailored investment strategies and access to exclusive investment opportunities. But to successfully deliver for our clients, innovative technology is essential.

Staying at the forefront of new client technology enables Croak Capital to offer holistic wealth planning with exceptional service — empowering our clients to achieve their financial goals. Cutting-edge solutions such as the Addepar platform help us differentiate our firm in the marketplace and deliver superior value while allowing our staff and advisor team to focus on their clients.

What value does Addepar offer you and your clients?

It’s really a combination of things. First, the Addepar platform has provided us with exceptional data integration capabilities and a comprehensive client reporting system. This significantly improves our reporting accuracy and has saved us countless staff hours thanks to Addepar’s seamless integration with multiple custodians and vendors. And, we’ve been able to enjoy these benefits without compromising on the unique reporting tools and capabilities we already use to deliver unmatched client experiences.

In addition, we greatly appreciate Addepar’s willingness to innovate and its forward-looking approach. The regular rollout of new features and functionality keeps us at the forefront of the financial technology space. We’ve been made to feel like a part of the conversation with their development team from day one, giving us a partner that can adapt and evolve with our growing needs.

Are there any specific features or capabilities that stand out?

Yes, there are many. Addepar’s customizable reports include market commentary and individualized investor letters that provide a new, dynamic element to our quarterly reports. The client portal also offers a high-level overview with a clean, sophisticated appearance that’s in sync with our firm’s culture of professionalism and responsive service. The portal’s unique look and feel is unmatched, delivering an elegant view of a client’s entire financial picture.

Beyond the client service benefits, were there operational advantages as well?

We’ve experienced substantial improvements in our operational efficiency since implementing Addepar, particularly regarding reporting accuracy and the ease of setting up client portals. Reporting is now more accurate with custom attributes to personally fit each client. In addition, the portals ensure enhanced visibility into financial details, leading to better decision-making and communication between our advisors and clients.

How was the onboarding process?

Addepar expedited our transition from another provider and we felt a sense of personalized support from our onboarding specialist — who walked us through every step of the process while maintaining quick response times and facilitating our customized solutions. In addition, the educational resources available through Addepar’s help center simplified training and ensured a smooth changeover for our team and clients alike.  

In terms of our own client onboarding requirements, the simplicity of Addepar’s client interface and user setup streamlined the process, making it easier for the firm to manage new client accounts and interactions.

Any final thoughts?

Leading-edge client technology will always be a critical requirement for Croak Capital. It closely aligns with our mission to provide extraordinary investment opportunities and client service. Addepar helps us stay at the forefront of wealth management and deliver unsurpassed client experiences — ensuring clients can achieve their goals within a changing financial landscape.