Case study

Moving from manual data entry to real-time portfolio insights

Lobnek Wealth Management is an independent wealth management firm serving private and corporate clients across Switzerland and the United States. The firm originated from the need to manage a family liquidity event independently, which informed the deliberate design of its long-term, conflict-free operating model.

Lobnek’s investment approach prioritises longer term capital preservation, while allowing room for differentiated risk within client portfolios. That approach is expressed through the firm’s ‘core and satellite’ investment model. The core of each portfolio is designed to preserve capital and deliver consistent, repeatable returns over time. Additional allocations sit outside this core, allowing the incorporation of higher-risk or client-specific ideas without affecting how core performance is measured. This structure places high demands on data accuracy and reporting, as core and satellite assets must be classified and tracked consistently — often across multiple banks, currencies, and jurisdictions.

By adopting this approach, Lobnek is able to tailor portfolios to complex client constraints and cross-border considerations, while maintaining institutional-level discipline in core capital.

As Lobnek’s client base grew to become more international, and portfolio structures more complex, the firm outgrew spreadsheet-based workflows that were no longer appropriate for its scale and regulatory scope.

LOCATIONS

Geneva, Switzerland
Stamford, Connecticut, United States

LEADERSHIP

Marc A. Moret, Founder and CEO
Gianpiero Sturzo, COO

ESTABLISHED

2006

TEAM MEMBERS

8

THE CHALLENGE

Managing manual, multi-bank data workflows

Lobnek first relied on Excel to consolidate data across client accounts held at multiple banks. Prices were updated manually, portfolio models were maintained internally, and reporting views were built 
with spreadsheets.

“We’d take information from the banks and bring it into our system — which at the very beginning was Excel,” says Marc A. Moret, Founder and CEO, Lobnek. “As you can imagine, we quickly reached the limits of Excel. It was very time consuming for us to manually input all the information, and we found we were making mistakes because of human error.”

As Lobnek’s client base grew and portfolios became more complex, manual data entry became increasingly difficult to sustain. Information often arrived late, particularly when relying on third-party data entry providers who waited for monthly bank statements before processing data. Errors required additional verification and correction cycles, delaying reporting and increasing operational risk.

 The firm also faced limitations when managing alternative investments and complex instruments. Inconsistent asset classification made it difficult to present a clear, consolidated view of portfolios, particularly when assets did not fit into traditional equity or fixed income categories.

Finding a system that could support global complexity

Lobnek evaluated a number of established portfolio management systems, particularly European platforms designed for institutional use in cross-border wealth management environments. The firm was seeking a platform aligned with its transparency standards and operating philosophy. Many relied on closed architectures, rigid data structures, and modular pricing models that required firms to purchase multiple components to access essential functionality. These systems offered limited transparency into how data was processed and little flexibility to adapt classifications, views, or workflows.

“We approached some companies based in Europe, in Switzerland, but we didn’t get the right impression of flexibility we were looking for,” says Moret. “It was Addepar’s team who really took the time to talk to us and to listen to the problems we had.”

With Addepar, Lobnek Wealth Management has experienced:

80%

time savings on automated data aggregation

THE RESULT

Automating data aggregation while retaining control

Through Addepar feeds, Lobnek has automated the process of bringing information from the banks into its system. “With Addepar, we save a significant amount of time,” Moret explains. “I would put it at around 80% of the time we used to spend doing it.”

This operational efficiency has enabled Lobnek to deepen advisory work on asset allocation, structuring, and client-specific investment decisions, rather than increasing headcount to manage complexity. This has been particularly valuable in complex client situations involving multiple custodians, jurisdictions, and bespoke portfolio constraints.

When we have a meeting with a client, we can log into the system and show the account. The client can ask questions and we can modify things on the fly. We can change periods, exclude accounts, and everything is recalculated immediately.

Marc A. Moret, Founder and CEO

Enhancing client experience

Beyond automating data aggregation, Addepar plays a central role in how Lobnek works with clients day to day — particularly in live meetings. “When we have a meeting with a client, we can log into the system and show the account,” says Moret. “The client can ask questions and we can modify things on the fly. We can change periods, exclude accounts, and everything is recalculated immediately.” This ability to work dynamically with portfolios allows advisers to respond directly to client questions, whether they are in the office or meeting remotely. 

“As long as we have an internet connection, we can access the system,” Moret explains. “We can recalculate the numbers, the charts — everything — on the go. This is a huge advantage for us when we speak with clients.” This allows advisers to address complex client questions in real time, with full transparency and immediate recalculation. 

Client engagement with the platform varies. Some clients prefer traditional reporting formats and in-person discussions, while others use Addepar’s Client Portal to understand how cash is positioned and when it will become available. Addepar allows the firm to cater to different preferences. `

“Many clients want to see exactly how their liquidities are being placed, when the maturities are due, and when they will have access to the cash,” says Moret. “They go on the portal very regularly to see what is happening.”

Supporting compliance workflows across jurisdictions

Given Lobnek’s dual Swiss and U.S. regulatory footprint, this level of structured oversight is integral to the firm’s operating model. Addepar also supports Lobnek’s compliance processes, which are shaped by the firm’s regulatory obligations in both Switzerland and the United States. “We have audits every year, and we need to prove to the auditors that we respect the compliance rules,” says Moret. “Addepar makes it easy to classify these operations so we know exactly what is happening.” 

The platform allows the team to create compliance-specific views that highlight transactions requiring additional scrutiny, such as larger inflows or outflows. 

“When there is an inflow above a certain amount, we need to document it and justify where the money comes from or where it is going,” Moret explains. “With Addepar, we can classify these transactions so that only these transactions show up, and we can link documents as proof of origin or explanation.” This structured approach helps Lobnek respond efficiently to audits and ongoing compliance requirements, without introducing additional operational burden.

Technology should support us, not replace the relationship. It allows us to have the right information at the right time, so we can focus on the client.

Marc A. Moret, Founder and CEO

Looking ahead

For Lobnek, the role of technology is to enable better preparation and more informed advice, while remaining firmly in the background. “Technology should support us, not replace the relationship,” says Moret. “It allows us to have the right information at the right time, so we can focus on the client.”

After nearly a decade on the platform, Addepar continues to support Lobnek’s long-term operating model, providing the flexibility, transparency, and scalability required to serve a global client base with independence at its core. 

Lobnek remains committed to its core objective: remaining independent while delivering institutional-grade reporting and advice to private and corporate clients.